Cocoa is the most essential ingredient in chocolate. Well DUH! of course you knew that already, but did you know that over 70% of the world’s cocoa is grown by West African farmers? And if you didn’t know that, you probably wouldn’t know the struggles these family-owned farms go through to get good cocoa beans for your much-loved chocolate. This is why the Cocoa Life programme was born and why Cadbury dairy milk has stepped up to help.
What is Cocoa Life and what do they do?
Due to climate change, disease and lack of new farming methods and technologies, many farmers have seen their yields decrease over the last few decades. The Cocoa Life programme, established in 2012, aims to improve the lives of farmers by contributing to sustainable farming and responsible sourcing. Almost 150 000 farmers are now equipped to grow cocoa more effectively.
Cocoa Life does not stop there, however, and extends its initiatives to microfinance schemes. These are village savings and loans associations, which provide farmers (especially women) with opportunities to set up small businesses, so they can support themselves outside of the cocoa season.
Where does Cadbury Dairy Milk fit in…
Yaa Peprah Amekudzi, Country Lead of Mondelez International Cocoa Life Programme in Ghana says “Essentially, the aim of Cocoa Life is to ensure the cocoa that goes into Cadbury products is ‘made right'” And as of now 45% of Cadbury chocolate in South Africa is made from Cocoa Life cocoa, and they are hoping to make it 100% by 2025.
So next time you step out to buy your favourite Cadbury chocolate keep a lookout for the green Cocoa Life stamp. This is definitely a reason to indulge in that slab of chocolate guilt-free. It is also heartwarming knowing that you are supporting farmers on our continent. It’s a win-win situation.